TWO:The clock chimed again, and his room had grown so dark that he had to turn on the electric light to see what the hour was. He went downstairs and through the show rooms, blazing with lights still populous with customers, into the square. The toneless blue of night had already advanced far past the zenith; in the west a band of orange marked where the sun had set, and just above it was a space of delicate pale green on the upper{306} edge of which a faint star twinkled. As he passed between the hornbeam hedges in the disused graveyard, the odour of the spring night, of dew on the path, of the green growth on the trees, was alert in the air. The mysterious rapture of the renewal of life tingled round him, the summons to expand, to blossom, to love was echoed and re-echoed from the bushes, where mated birds were still chirruping. As he walked through the gathering dusk, thick with the choruses of spring, the years fell from him like withered leaves long-lingering, and his step quickened into the pace of youth, though it only bore him to The Cedars, and the amazing futility of one of Lady Keelings smaller dinner-parties.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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